SIGNÉ Design House
The Patterns of Eternity
EVENT:
CDW CAIRO DESIGN WEEK
PROJECT NATURE:
BRAND EXPERIENCE FOR SEDA
YEAR:
2025

The Patterns of Eternity

Envisioning layers and layers of generational heritage and history throughout Egypt’s timeline and crafting the narrative of now through snippets and echoes of everlasting stories compiled throughout seven thousand years of history and civilization weaved through space and form, architecture, patterns and motifs, art, and lifestyle for the what we call the storyline of eternity. A Concept expressing the Egyptian Identity as influenced by both time and space characterizing the Egyptian identity through Seven pillars extracted as time being “Historical Influence” and Space being “Geographical Influence”.

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